The Women’s International League for Peace and Freedom (WILPF UK) is one of the world’s oldest feminist peace organisations. Their website needed to catch up.
A big site with a lot to say
With 382 pages of content and 32 top-level navigation items, the existing site had grown organically over the years and needed a refresh.
Three distinct audiences (the general public, non-members, and active members) all needed to find different things quickly. On top of that, memberships were being managed largely by hand: including identifying renewals, collecting payments, entering data manually. It was a lot of admin for a lean team with bigger things to focus on.
Built together, not just handed over
We rebuilt the site on WordPress with Elementor, migrating all existing content and creating a clear information hierarchy that works for all three audiences. A WooCommerce integration means members can now join and renew entirely online, with payments handled through Stripe and data flowing automatically. They also have a shop for merchandise that raises additional funds to support activism. Meaning less admin for the WILPF UK team.
To support the shop, our designer borrowed merchandise and took fresh photos for tote bags, tees, pins and badges.
The website design stayed true to the overarching WILPF’s organisation’s brand, but with a nod to the UK’s own history: we wove in the suffragette colours (purple, white, and green) as a quiet tribute to British feminist heritage.
To manage dynamic content, we created special post types and templates, so updating reports, resources, news and much more was faster and consistent.
At handover, we provided training videos and a live session so the team could confidently manage the site themselves.